Brand Exploration
Alternate Name Concepts: Detour, Byway & WanderWay
Explore interactive website screenshot mockups, color schemes, and brand positioning for each alternate name.
Brand Identity
Detour
Spontaneous, adventurous, modern, high energy. Focus on the thrill of turning off the main route.
Primary Tagline
“Never regret the detour.”
Alt: “Life happens off the interstate.”
Color Palette
Asphalt + Electric Amber
Killer Feature
Instant Detour Math
Live +3m detour badges directly beside stops, CarPlay lists, and turn cards.
https://detour.travel
✦ Turn every trip into a road trip
Never regret
the detour.
The covered bridge two miles off your exit. The scenic overlook just over the ridge. Detour calculates the exact added driving time so you can explore without losing your schedule.
Live Detour Badges:
+3m detour · Overlook
+6m detour · Covered Bridge
+1m detour · State Park
Detour Active
+1m to Park
